Kristine WMay 20, 2017 Portland , Oregon
DetailsTime : 7:00pm
Venue : Alberta Abbey
Address : 126 NE Alberta Street
State : Oregon
Zip : 97211
Contact Website : http://www.painttherunwaypurple.com
“Unique, individual, and independent – not one of the crowd.” – the Meaning of Purple
What began as a fundraising fashion show, ended up as an event to provide paying opportunities and exposure for for emerging fashion designers, models, hair and makeup artists, photographers, and runway production staff.
I want to produce a show that brought fashion back to its roots, particularly, what was called Press Week before it molded into Fashion Week. I wanted the emerging designers to make a presentation to press, buyers, and boutique owner with their new collection before the public debut. This process brought mystery, curiosity, and excitement (and hopefully a contract!).
In addition, I wanted to make this a mini-Hollywood event, raise the bar, and make a paradigm shift in the fashion industry of how runway shows should be done. For example, I do not charge the designers a fee nor do I charge sponsor vendors a booth fee. In fact, everyone person on the staff, whether they are a photographer, hair and makeup artist, model, usher, or coat check clerk, are earning 15% of every ticket sold under a promo code unique to them through Ticket Tomato.
The show has grown into not only the exposure and opportunity for emerging designers and artists, but also a way to bring awareness to local businesses through their demographic customer by sponsoring Paint the Runway Purple fashion show. It’s all about helping each other for a good cause.
Even Eleanor Lambert would be proud of this show, if she were here today.